Dr Quickfix will be a mobile app providing quick and reliable mechanic breakdown services. In case of a road breakdown, app users will be able to insert the location and type of breakdown, see the list of the mechanics available to come and help, check their customer reviews, and choose the one with the preferred price/quality ratio. The initial target market will be London, with the goal of quickly expanding it to other busy UK and European cities According to IBISWorld, UK Motor Vehicle Maintenance & Repair industry had total revenues of about 26 billion GBP in 2018 and the revenues are forecasted to grow by 3.7% in 2019. Dr Quickfix conservatively forecasts to penetrate 0.1‰ (1 out of 10,000 services) of the market within 3 years. When the 25% commission is applied to the estimated market share, Dr Quickfix’s annual revenues in the third year of the operations are amounting to 650,000 GBP